Archive for June, 2008

The Two Biggest Web Site Mistakes and How to Correct

Friday, June 27th, 2008

Mistake One: No reason to buy.


Think about what your visitors want. They want free information. They want solutions to their problems. Does your bio or mission statement talk to these needs and desires? Does your home page have headlines that urge your readers to click to your sales message? Do the headlines offer a real, but outrageous benefit? Or, do you have a nice “Welcome” sign, large colorful graphics, and a long paragraph about you, your services, and experience?


Dump the long bio on your home page. Let go of large graphics. They take too long to load. If your site loads in over 10 seconds, you can wave goodbye to your visitors.


Potential clients and customers don’t care much about you. They want their needs satisfied, they want solutions, and they want them nowin an easy way.


Mistake Two: You make it difficult or confusing for your visitors to buy.


Look at your Web home page today. Do you make links out of your benefit-driven headlines to compel your visitors to go to your order-pulling sales letter? Does that copywriting sales message pull your reader to your “order page?” Once there, do you make it easy to buy? Check for dead links every few weeks. If you don’t make it easy to receive what your potential customer came from, they will leave to try another easier to navigate Web site.


When you resolve these two Web mistakes, you are on your way to many more visitors who will keep returning and eventually buy your products or services.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Building the Trust in Your Employees – 12 Easy Tips

Friday, June 27th, 2008

In Stephen Covey’s great book, “The Seven Habits of Highly Effective People“, he talks about the ‘emotional bank account’, where you have to build a credit in your relationship with the individuals who you work with (and everyone else as well!).

If what you do isn’t ‘trustworthy’, then all you have done in your gentle listening and asking great and interested questions to build, is to ‘debit’ your account. And if you do more of this than the credit you build, then you will never get your folks on your side. But what is trust?

You can’t invest more wisely than by listening fully to what interests the person you are in conversation with. So, ask more questions about what they tell you. Easy as that – it’s a simple tool, but really builds trust too.

Here are a few other things which generate their trust in you:-

  1. Tell the truth

    Sounds simple, yet often it is done without thinking. On busy days what you say does get taken in, yet you forget. Don’t! People hang on what you say – so it must be the truth!

  2. Keep promises (or don’t make them)

    A biggy this. What you say holds a far greater importance to the person you say it to than maybe you, who say so much stuff all day long. If you say you will do something for someone, then do it – or don’t say you will.

  3. Follow through on what you say you will do

    And separate from promises. Actions. Your people look on you to facilitate their delivery of the business. You can smooth things out, make things happen, provide resources. So if you say you are going to fix things, then please do it! Hey, even more, do a little more!

  4. Don’t be interrupted – give yourself fully in a conversation

    When you are talking with your people make sure you give them full attention and the courtesy of enough time. Put them first not second (or even third). Switch your phone or pager off. Put off other interruptions.

  5. Be fair to all

    By ensuring that you treat all of your people the same, you will build their trust hugely. It is a sense of sharing and caring that comes from everyone, even you, being equal in an emotional sense, so building a common bond.

  6. Have no favourites

    You need to be disciplined enough that you have no closer ‘friends’ than everyone. If you treat some people more ‘equally’ than others, it sure gets noticed, creates divisions and loses that pulling together which you need.

  7. Be consistent

    Your folks get twitchy if you are erratic in your behaviour and attitudes. By modifying your behaviours to be consistent (and if you aren’t have someone tell you).

  8. Stick to your own rules – model behaviours

    And in the thing about consistency and fairness and no favourites, remember you. You cannot be different. You cannot afford to behave in a way that shows favouritism to yourself.

  9. Understand mistakes and help others learn and not be afraid

    Your people who you want onside need to be nurtured and cared for. Encouraged and engaged. It needs you to be able to relieve their fear of getting things wrong. Your people can make mistakes. It’s OK! Then you will get them experimenting and trying stuff – all of which will be generating great solutions. Let them!

  10. Realise what’s important to others may not be apparent

    People always have things which are important to them – and it isn’t always their work! So find out what it is and honour that – it builds their trust in you, because you value them.

  11. Face people with issues rather than tell others

    If you have issues or problems with people, be honest with them and let them know. It’s about what they do and not about them as people – but be honest enough to work with them and not talk about them behind their back

  12. Let go sometimes – trust them to do their best

    Your people try their best – by acknowledging them for this, they will trust you more and more.

Building trust is not only the most valuable thing that you can do with your people, but it is the most important thing that you must do.

EzineArticles Expert Author Martin Haworth

© 2005 Martin Haworth is a Business and Management Coach. He works worldwide,
mainly by phone, with small business owners, executives and corporate leaders. He
has hundreds of hints, tips and ideas at his website,
http://www.coaching-businesses-to-success.com.
(Note to editors. Feel free to use this article, wherever you think it might be of value – it would be good if you could include a live link)


…helping you, to help your people, to help your business grow…

Small Business Accounting 101

Thursday, June 26th, 2008

If you are in business, then guess what – you are either an accountant by default or you need to hire one. Why? People ask that question while letting the year roll by until taxes come due. Oh no! Why do I have penalties?

Simple, you are not an accountant and you should have hired on. So the first rule of business accounting is to hire one if you are not one. Second rule of business accounting is to hire an accountant to review your accounting before filing taxes.

Most individuals starting a business are unaware that the filing deadlines for corporations and small businesses are different from personal filings. While personal income tax returns are due in April. Corporate and business tax returns are due in March. His often leads to many late fees and so forth associated with late filing penalties.

Keeping good records is another concern for most new business owners starting out. Many new business owners do not understand the tax code and do not understand what can be written off as an expense and what cannot be written off as an expense. These small errors will also lead to penalties and additional fees associated with your filings.

Make sure to keep all receipts or online order forms for later reference and keep them organized. There is nothing worse than the end of the year sorting festival. Receipts get lost and records can be incomplete if not taken seriously. Do under estimate the power of organization and the process of organizing your records. Keep them tight!

Giving to charity must also be carefully monitored and accounted for by both parties. The philanthropist and the charity should both get a receipt and have good records. If you give time then keep good logs of your time and have the charity you donate to accept and sign for your log. You need a receipt!

Warning! Take great care not to fabricate or provide false deduction information. If you claim a deduction make sure your records are in order and you are prepared to be questioned if such questions arise. The practice of over filing expenses with the federal government and fabrication of records is a federal offense and can carry legal ramifications beyond penalties and fines.

In fact you can be imprisoned for fabrication of any information regarding your taxes. Going to prison for bad record keeping? Now that is a bad way to end a fiscal year.

Keeping track of money coming in is as much of an issue as keeping track of money going out. Simple bank statement preservation can go a long way to keeping things on track for your new business. Keep them in a “safe” place preferably a fire proof safe if possible. Remember all the responsibility rests squarely on your shoulders no on else’s. The federal government does not care if your building burns to the ground before the tax year is over. You are still responsible for your taxes and the ramifications for not filing can be expensive ones.

Good accounting software should be your first stop if you plan to keep you own accounting records. There are several packages out there some are expensive and some a cheap. Pick one that meets your needs best not the biggest just because it appears to be the most expensive or the one with the most features. Remember, you have to learn how it works in order to keep good records. So keep in mind your own personal limitations when purchasing accounting software.

Finally, if you accept cash then document the transaction with a receipt. Never take cash without a receipt and always claim your cash receipts at the end of the year. After all, the greatest Mafia bosses and organized criminals of our time were not prosecuted for murder or the other hideous crimes they were in charge of. They were imprisoned for not filing taxes on cash receipts.

A good accountant can help you to avoid penalties and over taxation. Hire one they are worth every penny in the long run.

This article and one-way link advertisement provided by LinkAcquire.com

David C Skul – CEO LinkAcquire.com and Relativity, Inc is pleased to serve his clients through traffic generating articles and one way links.

Why Thinking Is Too Important To Be Left Only To Management

Thursday, June 26th, 2008

In creating “flow manufacturing” or just in time manufacturing the idea at Toyota was to make sure the flow was hardly ever broken or interrupted. After all the idea was to maximize on production and the way to do this was to keep an assembly line moving.

For this reason a worker’s main responsibility appears to be to work and not to think when they are supposed to be keeping production moving.

However a worker on the plant floor has another much more significant role to play other than just “do the work”. They are also expected to be problem solvers and performance improvers.

What this means is that when there is a problem on the assembly line, rather than just keep on working for the sake of keeping the assembly line moving, a worker has the power to stop the line. They are then supposed to think of a solution, implement it and then get the line moving again. This greatly limits waste from units being rejected by quality control later and eliminates the need to keep extra material on site to use for the manufacturing of replacement products. This is usually to replace those units that did not pass quality control or were obviously seen to be defective long before they even arrived at quality control.

In other words, in lean manufacturing or flow manufacturing the issue of leaving all the thinking to management does not arise. Thinking is in fact considered to be too important a task to be left only to a handful of managers.

The results of this kind of thinking speak for itself. It’s applicable in all situations, not just manufacturing.

Copyright © 2006 Chuck Yorke – All Rights Reserved

Chuck Yorke is an organizational development and performance improvement specialist, trainer, consultant and speaker. He is the author of “All You Gotta Do Is Ask,” a book which explains how to promote large numbers of ideas from employees. Chuck may be reached at chuck@peoplekaizen.com.
http://www.peoplekaizen.com

Chuck Yorke - EzineArticles Expert Author

Online Sports Competition Gambling — Intro

Wednesday, June 25th, 2008

Learn the best betting live sports wagering strategy at this top site.

Link together everybody’s primary interests and you are guaranteed to pinpoint something that’s commonly termed a sportsbook wagers location. Well, what could be more ingenious. If you envision a party of sports enthusiasts applauding any given favorite club, and almost regularly antes are advertised matching the hubbub. Intent to get their share of the delights, spectators generally endeavor to figure who will make it in the imminent game. Put together, this all develops into a friendly, good humored game called sportsbook wagers location.

If you want to place your bet, you will probably want to visit a sportsbook wagers location, i.e. a setup which admits sportsbook wagers location. In America, we currently have no less than four states where you can go for sportsbook wagering in a lawful manner, but beyond legality you can try it practically anywhere as long as you can find a bookie and you happen to be of age. On the list of sports you can bet on are pro and, beyond, college football + college basketball, professional hockey, professional hockey, and, beyond, bets on both dog and horse racing. You’ll have a choice of risking some money on the overall combined score of a game or fight, at which point one of the contesting parties will be defeated, and even if a given tossed coin in a game or fight will land heads or tails.

You can find assorted systems of bets– straight bets, where you merely select the club which you guess is the likeliest to win or be beaten, teaser lays and plenty more, the straight bets being the best known in sportsbook wagering.

Why not have a shot at it and chill out all at once. But see to it that you won’t get gripped and blow your total social security checks on a boutade… If not, could be you will find yourself repenting till the end of your days…

Discover The Power Of Blogging

Tuesday, June 24th, 2008

The dark circles under his eyes are evidence that he has been pecking away at the keyboard again. Night after night he sits, mesmerized by the computer screen surfing forum after forum filling the blank spaces with his comments and opinions about senseless issues, political debates, religious matters, business strategies and shopping options. All the while his marriage is deteriorating, his children are growing up and away, his business is wavering on the brink of bankruptcy, spiritual matters are being neglected, all to which he is oblivious.

One day he happens upon an internet forum about blogging. “What in the world is blogging?” he wonders.

Suddenly he becomes enthralled with a new mission. He has to get to the bottom of this. With all the time he has spent on the internet communicating with people throughout the world, he has never heard of blogging. He wants to learn everything there is to know about it…

Blogging is a relatively new phenomenon that is truly undefined due to the fact that it is not yet what it will become. Currently weblogs teeter on the edges of interactive journalism vs. personal archiving and information sharing. Different bloggers have varying purposes and goals. Some aim to record their thoughts, some to share resources and information and some to tell stories. Blogging has also been used as a tool for educating readers and for providing customer service and communications as well as serving as a tool for self-expression.

With Google’s introduction of the AdSense content-targeted advertising program, you can even generate some revenue from your blog as you get paid per click for Google Ads accessed from your blog. Don’t create a blog on the premise that you’re going to get rich from advertising payments or you may be sorely disappointed. Rather, view the ad program as an added bonus for the time spent filling your blog with useful content, or as getting paid a little for doing something you enjoy.

The best way to get started blogging is just to jump in and get your feet wet. Decide what you want to accomplish through your blog. Is it a tool for getting things off your chest? Sharing your thoughts and feelings? Providing information? Tracking events?

Reading through various blogs will provide you with some ideas for your blogs purpose and for developing your writing style.

Find a blogging medium that you are comfortable with. There are some options out there for free blogs and there are some paid services that are very reasonable, some for commercial and some for non-commercial use.

Probably the quickest and easiest way to start your own blog is to use a hosted service like Blogger – http://www.blogger.com. Getting started with Blogger is a three step process that you can take care of right now. You simply create an account, name your blog and choose a template and you’ll be ready to get started making blog entries. Once you get comfortable with the basic process of blogging, be sure to visit the “Help” section of the Blogger website to learn more about advanced uses and blogging options.

Jason Tarasi publishes the reciprocal links newsletter “Elite Links” Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: www.freeclassifiedlinks.com

Information About the Startling Hampton Court Palace

Monday, June 23rd, 2008

Hampton Court Palace is sited to the south west of London, on the edge of the River Thames, encircled by wood and spectacular gardens. Hampton Court Palace, King Henry 8s blossoming riverside dwelling is positioned in well over 400 acres of woodland and gardens.

Calling to mind the mood of well over four hundred & fifty years of the past, costumed actors can be seen in Henry 8ths and King William thirds astounding own abodes. The pictures, sounds and stink of the attractive Tudor kitchens where dinners were set-up for Henry?s courtyard of over 1000 guests can also be viewed. For a great day out, why not visit Hampton Court Palace with Enjoy England.

Hampton Court Palace has been split into 6 routes or excursions. The Maze at Hampton Court Palace that is placed on the Thames to the west of London is most likely the most prized hedge maze in the world.

Hampton Court palace has horrible heritage and is said to be populated by several spirits, including two of Henry 8s wives and a nursemaid to his family. Hampton Court Palace stewards & employees will be around to assist people to their designated state accommodation for a wine & canap?s meeting. Costumed workers will announce supper and guests will be encouraged to go to their selected seats for a terrific 2 course dinner with chosen fine red & white wines.

Hampton Court Palace has sixty acres of official gardens as well as the 400 acres of royal woodland. The palace grounds go back to the sixteenth Century, when the earliest Privy Garden was installed between 1530 & fifteen thirty eight for King Henry VIII.

Go on a Photographic Safari Tour in Superb Southern Africa – Get Near to the Big Cats

Saturday, June 21st, 2008

Southern Africa is a magnificent experience, the open fields buzzing with big cats and one of the lowest population ratios in the country. South Africa has some of the nicest natural terrain in South Africa, the charming blend of clear fields, countryside and marshlands makes the total country come to life. Not only can you be pleased at the landscapes, one will additionally be facinated at the elegant lakes and waterfalls. This is a real sanctuary on earth. Explore Zambia with a Zambia safari.

In Southern Africa one will be able to visit the leading waterfall of all, the Victoria Falls. This super waterfall has been a location for innumerable lions with tons of big cats and elephants coming to drink the crystal clear waters that run here. Additionally make sure one view the birds & hippos around the Zambezi River, and don’t forget to take a guide as the river will be a little bit choppy. you yourself may also wish to purchase a driving tour in South Luangwa National Park & get upclose with the diverse wildlife. On a driving safari one will view elephants & awfully rare wild dogs. If you are lucky enough you yourself can see a heard of giraffes with their young. The opportunity to be so close with all of these super animals is amazing.

Places to stay in Zambia will often range from five star hotels right through to huts without any electricity. Whichever accommodation type you yourself select one can be sure of a considerable time.

Birth of American Journalism

Friday, June 20th, 2008

Journalism is said to be the second oldest profession – people’s curiosity about themselves, their government and commerce being so compelling.

The only difference in journalism of 3,500 B.C. clay tablets and today’s mass media, is the technology of gathering and disseminating news.

A great leap forward was the invention of movable type by Johannes Gutenberg in 1455 by which he could speedily and cheaply print the Holy Bible.

Thereafter, various entrepreneurs – generally postmasters — produced “fly sheets” of news at irregular intervals.

The first regularly issued “newspaper” (every day but Sunday) was the Publick Intelligencer. It was published in 1645 by John Thurloe, secretary of state under Britain’s “Lord Protector of the Realm” Oliver Cromwell.

First attempt to publish an American newspaper was by Benjamin Harris’s Publick Occurrences Both Foreign and Domestick in 1690. It was suppressed by the Royal governor after only one issue.

First successful American newspaper was the Boston News-Letter. It was published for 300 subscribers by Boston postmaster John Campbell in 1704.

The most influential newspaper was the New England Courant established in 1721 by James Franklin. When he was arrested by the Royal governor for seditious publishing, James’ ultimately more famous brother, Benjamin, took over.

Ben, a young printer apprentice, continued to challenge political authorities until the Courant was banned by the government two years later.

Freedom Of Press

Defining event for modern journalism – according to Prof. Douglas Linder of the University of Missouri at Kansas City Law School — occurred in 1735.

John Peter Zenger, publisher of the New York Weekly Journal, was arrested by Governor William Cosby and tried for sedition.

Zenger was a German immigrant who made a modest living printing religious tracts. The only other printer in New York was William Bradford who published the New York Gazette under close censorship.

James Alexander, an ardent colonial lawyer, persuaded Zenger to publish an opposition newspaper. First issue of the Journal came out Nov. 5, 1733.

Editorial policy of the paper, undoubtedly written by Alexander, was published in the second issue:

“The loss of liberty in general would soon follow the suppression of the liberty of the press; for it is an essential branch of liberty, so perhaps it is the best preservative of the whole.

“Even a restraint of the press would have a fatal influence. No nation – ancient or modern – has ever lost the liberty of freely speaking, writing or publishing their sentiments, but forthwith lost their liberty in general and became slaves.”

It should be remembered that this declaration of the right to free speech and press was publicly expressed 43 years before the War for Independence — and 58 years before the First Amendment to the U.S. Constitution was ratified.

Hole In The Door

First issue of the Journal featured the victory of Lewis Morris, Popular Party candidate for assemblyman from Westchester, over Cosby’s handpicked candidate.

Gov. Cosby had his sheriff disqualify Quaker voters – a large constituency in Westchester – on the basis they would not swear to their residency. Nevertheless, Morris won handily.

“Cosby put up with the Journal’s attacks for two months before deciding it must be shut down,” says Prof. Linder.

“The first effort to silence the Journal occurred in January 1734 when Chief Justice Delancey asked a Grand Jury to indict Zenger based on the law of seditious libel. The Jury refused.

“Delancey tried again when the next Grand Jury met in October. He presented pamphlets and ’scandalous’ verse from Zenger’s Journal. The jurors – claiming that authorship of the allegedly libelous material could not be determined – again refused to indict.”

Thereupon, Gov. Cosby proclaimed a reward of 50 Pounds — big money those days – “for discovery of the authors of the Journal libels.”

In frustration, he also ordered that the offending newspapers “be publicly burned by the common hangman.” The stunt greatly amused New Yorkers.

More ominously, Cosby ordered his attorney general to file an accusatory “information” with his Justices who finally issued a warrant for Zenger’s arrest.

The sheriff arrested Zenger on Nov. 17, 1734, and clapped him into the city jail. The prisoner would languish there eight months for lack of 800 Pounds bail – a preposterous amount.

The Journal missed publication the following day. Zenger’s wife, Anna, took over the duties of editor. Her first issue front-paged an editorial by Zenger:

“As you last week were disappointed of my Journal, I think it incumbent on me to publish my apology, which is this.

“I was arrested, taken and imprisoned in the common jail of this City by virtue of a warrant from the Governor and others in the Council.

“I had not the liberty of pen, ink or paper – or to see or speak with people until my complaint to the honorable Chief Justice who discountenanced that proceeding.

“Since that time, I have had the liberty of speaking thro’ the hole of the door to my wife and servants …. by which I can entertain you with my weekly Journal as formerly.”

The Trial

Prof. Linder points out that the enormous bail of 800 Pounds turned into an important tactical advantage for Zenger. “As a result of his stream of Journal editorials from prison, an outpouring of public sympathy for his cause developed.”

Two well-known, local lawyers undertook to defend Zenger. However both were disbarred by Chief Justice Delancey when they objected to the two-man court Gov. Cosby appointed to try the case.

Andrew Hamilton of Philadelphia – considered one of the ablest lawyers in the colonies – agreed to defend to defend Zenger.

The trial began Aug. 4, 1735, at New York’s City Hall. Prosecuting Attorney General Bradley read the information filed against Zenger:

“Being a seditious person and a frequent printer and publisher of false news and seditious libel who wickedly and maliciously devised to traduce, scandalize and vilify Governor Cosby and his ministers.”

“Libeling has always been discouraged as a thing that tends to create differences among men, ill blood among the people, and oftentimes great bloodshed between the party libeling and the party libeled.”

Hamilton announced his client would not contest the charge — having truthfully printed and published the allegedly libelous materials.

A stunned Bradley rose and declared: “As Mr. Hamilton has confessed the printing and publishing these libels, I think the Jury must find a verdict for the King. Admission of truth is an aggravation of the crime.”

Hamilton in reply asserted the law ought not to be interpreted to prohibit “the just complaints of a number of men who suffer under a bad administration.”

He argued that the libel law of England – relying on judges to determine both fact and the law — ought not to be the libel law of New York.

His summation has become the cornerstone of a free press:

“It is natural, it is a privilege, I will go farther, it is a right, which all free men claim – that they are entitled to complain when they are hurt.

“They have a right publicly to remonstrate against the abuses of power in the strongest terms — to put their neighbors upon their guard against the craft or open violence of men in authority.

“And to assert with courage the sense they have of the blessings of liberty, the value they put upon it, and their resolution at all hazards to preserve it as one of the greatest blessings heaven can bestow.

“The loss of liberty, to a generous mind, is worse than death. And yet we know that there have been those in all ages who for the sake of preferment, or some imaginary honor, have freely lent a helping hand to oppress — nay to destroy — their country.

“The question before the Court, and you Gentlemen of the jury, is not of small or private concern. It is not the cause of one poor printer, nor of New York alone, which you are now trying.

“No! It may in its consequence affect every free man that lives under a British government on the main of America. It is the best cause. It is the cause of liberty.”

The jury withdrew and quickly rendered a verdict of Not Guilty “to huzzahs by the audience.”

Anti-administration supporters hosted a congratulatory dinner for Hamilton at the Black Horse Tavern; and when he left the next day for Philadelphia, “a grand salute of cannon was fired in his honor.”

John Zenger was appointed “public printer” for New York and New Jersey.

Prof. Linder concludes: “The trial of Zenger was the germ of American freedom, the Morning Star of that liberty which subsequently revolutionized America.”

Press Freedom Today

For your writer’s opinion of press freedom and responsibilities today – including all media – turn to my other column on the editorial pages.

Lindsey Williams - EzineArticles Expert Author

Lindsey Williams is a Sun columnist who can be contacted at:

LinWms@earthlink.net

LinWms@lindseywilliams.org

Website: http://www.lindseywilliams.org

Step Forward: Education For The Learning

Friday, June 20th, 2008

I’m easily shocked at times. I open the newspaper, I read articles about child abuse, the mentally ill, the shortcomings in our education system, and I feel things along the lines of torment and anguish. But it doesn’t stop there. It actually goes on, manifesting itself in a dozen minor ways. Maybe in a dozen major ways, if you’re one who believes in the magnitude of advocacy, of standing up to make sure that your voice can be heard over all the loud chatter and backtalk.

For years, I’ve been investigating the atrocities that are taking place in our schools each and every day. I’ve been sending letters to our Presidents, our Senators, and our Congressman, pleading for them to be the change they so vehemently declare they are. But words are useless. We need Action. For what can mere words really do, when so many mentally-challenged students are struggling to keep up in an education system that is unapologetically incongruent to their ways of thinking and learning?

For the past 50 years, ADHD (Attention Deficit Hyperactivity Disorder) has been increasing among our schoolchildren. In fact, 12 percent of today’s school-aged children are affected by it, which is up from 3-5 percent in 1998. That can only mean that we are lacking in solutions to this problem. Or perhaps it means that we are not taking the time to implement these solutions.

When a child with ADHD is confined to a regular classroom, with no special guidance or attention, it’s unbelievably troubling. Not only is it difficult for them to keep up, but the amount of mental frustration they experience is immeasurable. So many teachers are not equipped to handle these children. They don’t understand the disorder, nor do they have the desire to. With this lack of empathy, they cause even more destruction in the children’s lives, punishing them for falling asleep or not paying attention, when the children have no control over these things whatsoever.

To be punished as the result of a painful handicap is blatantly unfair to and disconcerting for the child. So many of us wonder why the drop-out rate is so high. We wonder why our kids are turning to drugs. Stealing. Killing. We think, in many cases, “kids will be kids,” then we turn our backs and look the other way. We yell at them to do better, to make us proud one of these days, to stop playing so many video games. As if tossing out the old X-Box will focus their attention on the classroom.

In some cases, there are children who do lean too heavily on television and video games, pushing aside their homework with a shrug of their shoulders. This is something that parents have the ability to keep an eye on and control. However, students spend the majority of their time at school, and the classroom not only has a huge impact on their day-to-day lives, but also on the ways in which they will eventually function as adults in the so-called “real world.” And if education cannot equip each and every one of them with something as basic as functionality, what is school really doing for our children?

You may wonder why this hits such a personal nerve with me. This is why: I have been blessed with eleven beautiful grandchildren. Two of them have been diagnosed with ADHD, two others with panic disorder and agoraphobia. The battle that they have to endure during each day of class breaks my heart. When they return from school, I see the relief on their faces, the gratitude of finally coming home and ducking away from the judgments of their teachers, and in some cases, even their fellow students. I also see the depression in their eyes. I ask them how their day was, and they reply that it was “okay,” but I know that the matter goes much deeper – painfully deeper – than that.

Back in 2001, one of my grandsons suffered a mental breakdown in his middle school classroom. I took him to see a psychiatrist at the Child Guidance Center. We discovered that he was suffering from severe Depression and Phobic Anxiety. He was very unhappy in his new Mainstream Literature class and couldn’t face the ongoing judgments and name-calling that his classmates were dishing out. He would come home from school despondent, refusing to eat. He would just crawl into bed and sleep until the next day. He started to wear a blanket over his head, refusing to take it off, fearful that he was ugly to everybody. (All the name-calling in school had lead him to this conclusion.) He even started having nightmares about being at school. And then there were the voices in his head; voices that spoke in loud, sharp tones, criticizing him and debilitating his sense of self. It was eating away at him. And me, as well.

I was determined to get him the help that he needed. I pleaded with the Individualized Education Program (I.E.P.) at school, telling them that the Mainstream Literature class was ruining my grandson’s life. They heeded my words and removed him right away. This actually relieved a lot of his torment, but then all the Phobic Anxiety and Depression seeped right back into his life again, as forcefully as it had before.

Trips to the Psychiatrist became frequent.

Resperial and Paxil were prescribed to bring some sense of balance into my grandson’s life. He ultimately had to be pulled out of school. I promised him that he would be home-schooled until he was successfully treated, which I assured him would be soon.

The most disheartening thing about this situation, aside from my grandson’s mental condition, was the obvious lack of attention shown by the teachers and I.E.P. Team. When he transferred back to high school in California, the school was given all the proper materials to fully prepare themselves for my grandson’s condition. I made sure to give them access to all his medical reports, which clearly noted his learning disabilities. I even made sure to enclose a letter from his previous teacher, who wrote of his difficulty in regular classes and his need for special attention. All of this obviously went “in one ear and out the other.” Perhaps they didn’t even bother to look at a single piece of documentation?

I wonder, of course, whether my grandson’s condition wouldn’t have worsened so rapidly if the teachers had given him the attention that he needed. Unfortunately, the disorders would still be there, but if they weren’t exacerbated by all the neglect, it is likely that he would’ve been able to function at a higher capacity.

There are a handful of things that can be done so that children and their parents (and don’t forget their grandparents) don’t have to live with this gnawing frustration. The most obvious one is to create special classes for students with learning disabilities. These classes would be run by specially-trained teachers who would give them all the care and guidance that they need. Also, the classes would be smaller. The pace would be slower. The punishments would be a thing of the past. Children would actually have an opportunity to learn, and finally feel a sense of self-worth, a sense that somebody was giving them the time that they so desperately need.

To be sure, a huge budget is required to implement a plan of this nature. It’s no small task. So let’s talk baby-steps. Let’s make sure that teachers don’t receive their credentials unless they’re armed with training that prepares them to teach learning-disabled children. Every time a student with A.D.H.D. comes into a classroom, let’s see to it that the teachers are alerted to the special situation at hand. Maybe that way, kids like my grandson, who had a mental breakdown and was diagnosed with schizophrenia, won’t feel ashamed and angry at themselves for not being able to learn in school.

Patience and understanding are important factors on the road to making these children feel centered. Teachers, principals, school boards – they all need to put one foot forward and make the choice to care and look out for each and every student that we entrust them with. And this does not simply apply to children with learning disabilities.

I remember reading a news article a while ago about a 13-year-old student, in Southern California, who ended up collapsing and dying on campus one day. Somebody called 911, and within five minutes, the paramedics were on the scene. Disturbingly enough, when they got there, they noticed dozens of students and school officials, standing around, not doing a single thing to help the girl. In fact, she was still facedown on the ground when they found her. Nobody made an effort to turn her over and revive her. Upon assessing the student, the two paramedics found that she had no pulse and was not breathing.

Now, I would like to believe that the entire student body’s lack of participation in this unfortunate circumstance had to do with the fact that they were not acquainted with any life-saving techniques, which left them feeling unequipped to help her. Even if this is true, though, it alarms me that not one person stepped in to try and revive this girl, even without the proper knowledge. Sometimes care, concern, and fortitude can take the place of technique. Something as simple as human compassion can often yield major results.

I recall reading about another tragedy. This one happened back in 1999. After overexerting herself during a high school physical education class, a 14-year-old girl died from an asthma attack. The substitute teacher in charge denied her request for permission to stop running, even after her breathing became labored. The girl’s friends noticed that her lips were turning purple. But the student did as she was told, and kept on running. A little while later, during her next class, she became so ill that she passed out, only to die after 20 minutes.

Apparently, the girl’s family had provided the school with all the pertinent medical forms, which fully explained her breathing problems. They did everything right, yet still, their daughter was forced to run much longer than her lungs could possibly endure.

Her normal physical education teacher was aware of her problem and gave her the special attention that she needed, excusing her from class whenever she had any difficulty breathing. So why did the school not make the substitute aware of her condition?

On top of all this, even after the girl passed out, nobody in the classroom tried any CPR or life-saving techniques while awaiting the paramedics. CPR is a basic skill that our school officials should really emphasize. Shouldn’t we feel confident and secure when we send our children off to school? Shouldn’t we be allowed to go about our days, comforted by the fact that they are in good hands?

I also have three daughters with learning disabilities. Neglected in the classroom, they developed severe panic disorder. One was even diagnosed with agoraphobia. As a result of this, two of them were left unable to work or drive.

It’s hard to put your child onto that bus every morning and have to worry about the potential negative encounters they will have to deal with throughout the day. In the beginning, when I didn’t understand their disorders as much, I practiced politeness and passivity. I gently asked questions, trying to encourage the teachers and my children to meet each other halfway, not wanting to upset anybody in the process.

As I got more involved and came to learn more about their learning disabilities, I hit the ground running and never looked back. I attended all the school meetings and made certain that my voice was heard, loud and clear. I sent out letters every week, passionate letters, written to inspire immediacy and resourcefulness. I made time for my children and my grandchildren, always giving them the attention that they needed, knowing how important it was for them to feel wanted and safe. If they weren’t feeling those things at school, I would see to it that they felt them at home. My late husband and I always made sure that they had everything they needed, and that they could express what was inside them and not have to worry about judgment.

Needless to say, I do these things because there’s nothing more important in this world than family. But there are other reasons as well…

These reasons are blazingly clear to me when, from time to time, I come across other children who are struggling with difficulties at school. When I see the vulnerability, the fear, and the distrust behind their gazes, my push toward change continues to intensify.

About The Author
Mrs. Dolores Rubio is a mental health advocate living in Rio Rancho, New Mexico.