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People often come to me in a state of crisis and say their website isn’t working. Usually they’re in a cold sweat:

“Mike, give me some practical things I can do to get more sales from my website!”

You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business – such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.:

“Everyone else has got a filing cabinet so I thought we’d better get one. I’m not very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat though – I made sure my face is on the front of it.”

Very good. How much business do you get from it?

“Business? Oh I don’t know – I haven’t even looked at it for a year or so. It’s been a waste of money. We paid a company to build it and it doesn’t work.”

Right, I see. Have you updated it regularly and promoted it extensively?

“What? No – it went live and that was it, nothing’s happened. I thought the phone would be ringing off the hook. Come and have a look at it anyway, it’s over here in the corner – gathering dust.”

So here they are:

5 Ways To Treat Your Website Like An Employee And Make More Money As A Result

Treat your website like one of your employees and it will start to behave like one.

1. Look after your employees – give them the attention they deserve, pay them well and don’t neglect their needs

2. Make sure your employees look the part – first impressions count: scuffed shoes and scruffy clothes won’t bring in the business

3. Give them mobility – buy them a company car so they can get out into the world and sell for you, they won’t sell much stuck in one place and not being found

4. Keep them informed – give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc.

5. Introduce them to everyone – don’t let your employee feel like they’re on the sidelines of your business, separate to everyone else – they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute

Mike Cheney

www.magnet4web.com

About The Author

You can get free access to lots more of my articles plus a Free Bonus Special Report “How To Turn Your Website Into A Customer Magnet” worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

You just got your website online. Everything is setup and you’re ready to go. Excitement is high and the time has come to open your virtual doors to the millions and millions of Internet users around the globe. You put out the cyber welcome mat and declare your site ready for action. But, instead of sitting and watching the users trample over one another to get to your site, you see little to no traffic.

Don’t worry! This is something every webmaster goes through and is to be expected. (Well, webmasters in the late 90’s expected to launch their site and be millionaires the next morning, but times have changed since those wonderful days!)

But there are some quick and easy things you can do to begin building your ‘link network,’ which will ultimately help drive traffic to your site. Since the Internet’s conception, the notion has been that sites link to one another, while web surfers click from place to place. Thus, the challenge begins: Get your site linked to as many others as possible.

You can start contacting other websites offering to trade links (but be prepared to invest a lot of time); you can buy links (but be prepared to fork out some cash); you can join link-trading programs (but be prepared to get a lot of irrelevant sites linking to you); or you can start submitting your website to web directories.

What Is A Web Directory? A web directory is a compilation of sites organized by category or topic. Most web directories have multiple levels of categories, progressing from general to highly specific. In addition, a web directory editor will likely have to approve your site, lending it at a certain degree of credibility. Being listed in a directory ensures that if a web surfer finds their way into a specific category, they don’t just see your competitors, they see you! And, if they can see your link, they can click it, producing traffic to your site.

A Web Directory Listing Helps with SEO If you have a website, you undoubtedly know the importance of ranking well in Google and other major search engines. These search engines count links from other sites as votes for your site, which helps determine your ranking, or position in the search results. There are a lot of other parts of the algorithm and this brief explanation doesn’t do it justice. However, it serves the point that links improve your ranking, and that’s something every website owner needs to know.

A link in a directory that is spidered by Google (and a lot are) will count as a vote for your site. This improves your ranking, and yet again helps drive traffic to your site. It’s important to note that not all directories help with SEO. Sometimes, a web directory will link to your site through a special URL that is often a programming CGI script. If the URL is not a direct link to your site, then the search engines don’t count it as a vote. Therefore, it’s best to pick directories that offer a direct one-way link to your site. (This way, you get more bang for your buck: traffic from the directory and improved search engine ranking.)

Relevancy Matters If you trade links with random sites, then you are theoretically building your ‘link network,’ but you are sacrificing the quality of that network. Web searchers who are looking for information on a particular topic often use resources that link to a variety of sites related to what they seek. This makes web directories the perfect destination.

Since directories are categorized by topics, a person can arrive in the directory and have one-click access to a variety of resources. You definitely want to be one of those resources! Plus, when the other search engines pick up your link, it will count for more since it is surrounded by relevant content, which is most likely filled with your important keywords.

As you build your link network, you’ll continue to see increased traffic. And if you use web directories as your vehicle, you are essentially paving more paths to your site. Several good submissions in popular directories will help get you rolling. The best part is that many directories are free, so this jump start won’t even hurt your bottom line.

Good luck and happy submitting!

There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site.

You could create an electronic book or report that relates to your online business, then auction it off at an online auction. You could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site.

Electronic publications won’t cost you anything to ship. You could send them via e-mail or allow people to download the electronic publication from your web site. You can also auction them off for a lower price. When they visit your web site you could offer them a higher priced product.

You could also get traffic from people who don’t bid or don’t get the winning bid. You could direct them to your web site to download and read a free sample of the ebook or report before they bid. If they want more detailed information about the ebook or report, you could also direct them to your web site.

You can also get traffic to your web site by auctioning a physical product. Print your web site advertisement on a flyer or brochure then insert it into each product package you ship.

Before you start auctioning any product at an online auction, read the terms and conditions. Some auctions may not allow the auctioning of electronic products or directly linking to your web site where you have other products for sale.

Before buying random gifts and hoping that they will be pleasing to the recipient, read this article and learn how to avoid aimless gift buying. You could learn how to get them a gift that they want, or you could simply get them a gift card, thus allowing you to just spend the rest of the day with the person you care about.

Christmas gets more extravagant every year. Even though people always claim they’ll do it differently in the future, each Christmas it feels like you spend the holiday just cleaning and cramming stuff away. Everyone loves gifts (especially kids), but is that a reason to lose our minds every year at the mall?

Unfortunately, the majority of the population are unaware of what most people would like. The theory seems to be that if you just buy a lot of stuff for a person you will please them because you increased the odds. Do an online search to find the perfect gift for your loved one. Ask people who would know what they want. Ask the person a few probing questions throughout the year so when gift time comes you will have something to go on. This information should help you resist buying them unneeded trinkets and gadgets. Gift cards are always an option, when every other idea seems likely to fail. You can make this personal in any number of ways. How about adding home made biscuits, or a card with a personal message that means something uniquely to them? The point is that spending all day surrounded by presents is no match for the gift of family and friends being together.

A lot of people feel that gift cards are not personal, but of you think about it, you realize that giving a friend something he or she doesnt like or need is not personal either. Gift cards are a great back-up plan when research and questioning have failed to provide you with any ideas. Musch of the time people won’t admit to what they want even if they know. There are plenty of ways to please this group, too. Here is a great site for some Christmas gift ideas for everyone.

Just last week, my wife confirmed my worst fears. She told me that I spend too much time at work, and that she would rather have the family together than all the money in the world. It was music to my ears, for what she did not know was that I had already taken action to solve the problem. A while back, I went to the computer and typed the words ” make money business opportunity online ” into the search engine. I found a job where I can work from home, and the family can be together as much as we want.

If you are tired of being stuck in your car, or on a bus, or in some strange meeting for a mandatory sales expo, you need to take charge of your life. The best thing that you can do is the same thing that I did. I went to the computer, and typed in the words ” make money business opportunity online “. It made all the difference to my family. I was able to find a job where i can stay home, and be with my kids whenever they need me. It is far better to watch my family grow than to watch smog.

Peter Lynch has long been one of the most revered peronalities in stock investing. His returns as a manager of the Fidelity Magellan Mutual Fund were extraordinary, and the huge influx of money into the fund largely because of his stewardship made it the largest mutual fund ever with him at the helm. But Peter Lynch is also known for a series of books he wrote which made investing easy to understand for all people. “Beating the Street”, “One Up on Wall Street”, and “Learn To Earn” all gave a plain-spoken account of what Peter Lynch had learned in his many years of successful stock picking. He laid his philosophy out into a series of well respected books, and many people have used his techniques successfully to find great stocks of their own to invest in. Most of his principles are as applicable today as when he first introduced them. We’ll take a look at a few of these briefly:

Peter Lynch’s greatest teaching was that we are all surrounded by superior investing ideas if we open our eyes to the possibilities. Behind every great stock is a great company, Lynch figured. So the next time you’re at the mall, pay attention to which companies are doing the most business. Which store is really crowded? What restaurant chain has really long lines when you go there? Think of a company that moves to your town and dominates the local competition. These companies, Peter Lynch told us, are the ones that grow into the big winners on Wall Street. And companies that go from tiny seeds to huge multinationals make their investors rich. Most of the battle in investing is finding the best companies and putting the money into them when they’re just beginning to grow.

Peter Lynch loved growth stocks. He had his biggest gains when he invested in stocks of companies that were hot at the time. As they ascended into the highest arc of their growth phase, their share price also sizzled. Investors who get in early, at the beginning stage end up making boatloads of dough. Get a few of these twelve-baggers, as Lynch called them, and you’re well on your way to easy street. He followed his own advice and often hit huge returns on several stocks that would save his entire portfolio return for the year. If you’re pretty sure you’re onto a winner, then you need to swing for the fences when your time at the plate occurs. Companies that have rapidly accelerating profit margins and increasing sales have stocks that rise along with them. As the business expands, the company’s share price rises accordingly. If you can find a micro-cap company that ends up becoming a large cap during the time frame you hold it, you’ll have substantial returns.

It’s impossible to summarize the written and spoken words of a great investor like Peter Lynch in a space like this, so I’ll encourage you to do more research and check into this series yourself. All of the basic priniciples of growth investing and portfolio management are covered, and he’s also an upbeat writer who illuminates a great many bullish insights you may not have looked into before. Concentrating on a portfolio of growth stocks has worked for others, and it may just work for you.

For those of us who consider ourselves novices when it comes to “the financial world”, it is interesting to understand the impact of the Securities and Exchange Commission (SEC) and its role in the world of investment. The SEC touts as its mission statement, “…to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation.” That’s good because many of us need all the help we can get.

As a part of the SEC’s mission the belief is that in order to sustain and advance economic growth, capital formation must thrive. The SEC’s actions protect the value of savings and advocate a growing economy. It is that growing economy that should improve our standard of living and should spur the creation of new jobs. The SEC offers investor protection that is especially needed by first-time investors planning for such things as home mortgages and college funds.

Because of the complexities in the investment world, it is important that all investors do research and question what they do not understand. There are no guarantees when it comes to stocks, bonds and other securities that can go down in value. If a person wants security, one option is to just stick with the banking world where deposits are guaranteed by the federal government.

One of the main functions of the SEC is that it requires public companies to disclose information to the public. The securities industry is governed by laws that follow a very simple concept – all investors should have access to certain basic facts prior to investing. The premise is that investors can only make sound decisions if they have timely, comprehensive and accurate information to help them judge whether to buy, sell, or hold.

Because the formation of capital is so important to the nation’s economy, the SEC works with major market participants and investors to address their concerns. The SEC is concerned about promoting disclosure of information, protection against fraud, and fair dealing. To that end it oversees the securities exchanges, brokers, dealers, mutual funds, and investment advisors. Every year hundreds of civil actions are taken against companies and individuals by the SEC for violation of the securities laws. The most common infractions are insider trading, accounting fraud, and false information about securities.

How does the SEC obtain the information they need for enforcement? Most of it comes from investors themselves. This validates the emphasis on educated investors and providing information that keeps them current. In fact, the SEC offers information on its website that includes disclosure documents that the Commission requires to be on file.

Does the SEC stand alone as the only overseer and regulator? Absolutely not. Congress, other federal departments and agencies, the stock exchanges, state securities regulators and other private organizations all work toward those goals. The President has established the President’s Working Group on Financial Markets, which consists of the Chairman of the SEC, the Chairman of the Federal Reserve, the Secretary of the Treasury, and the Chairman of the Commodities Futures Trading Commission.

What brought about the creation of the SEC? Prior to the 1929 Great Crash federal regulation for the securities markets was not support. During the post-World War I activity there was no support for regulation that would require financial disclosure, unfortunate because it cold have helped prevent fraudulent stock sale.

During the 1920’s the common goal of many investors was “rags to riches”, This theme was rampant, and most investors turned a blind eye to the dangers in the lack of control of market operations. Looking to take advantage of the post-war prosperity, many sought to make their fortunes through the stock market. Unfortunately, many investors had heavy losses, and the eventual “run” on banks caused many bank failures.

After the Crash of 1929 and during the depression, Congress looked to identify problems and find solutions through a series of hearings. The feeling was that the public trust in markets needed restoration. As a result of the hearings, the Securities Act of 1933 and the 1934 Securities Exchange Act were passed. What those acts accomplished were twofold: 1) companies were required to provide the truth about their business and securities to the public; and 2) exchanges, dealers, and broker must put investors’ interest first and treat investors in an fair and honest manner.

Today the SEC has 3,100 staff members and operates from 11 regional and district offices. There are five Commissioners appointed by the President after Senate consent. The President designates one of the five Commissioners as Chairman. No more than three Commissioners may belong to the same political party, which is intended to keep the Commission non-partisan. The functions of the Commissioners is as follows: 1) federal securities laws interpretation; 2) rules amendments; 3) address changing market conditions with new rules; and 4) enforce laws and rules.

This Commission is, in deed, is an integral player in the protection afforded to investors. For the novice investor or the veteran investor, there is that on-going need for sound market regulation. The SEC does that and more.

The SEC is not the enemy… it’s those other guys.

Happy trading!

No permission is needed to reproduce an unedited copy of this article as long the About The Author tag is left in tact and hot links included. Questions and comments can be sent to floyd@TraderAide.com.

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