Archive for the 'Public Relations' Category

Color Catalog Advantages

Thursday, January 21st, 2010

A full color catalog has many advantages that make it able enter markets in a visual and personal level. Since it is a very portable and for the most part uncomplicated promotional tool, nearly everyone can read a catalog with no problems at all. Her are more ways how catalog printing can help your business.

A lasting promotional material:

Catalogs as a promotional tool have a very long lifespan. Unlike other investments like booklet printing which can be easily thrown away, a catalog is an enduring print medium that can last several years. In fact, if you are trying to save money, you can even use your catalogs from last year, or even from the past five years and it can still probably attract sales. This is due to the fact that a good number catalogs have thicker more durable covers that increases the catalog’s protection from outside elements.

Also, catalogs can continually be reused and redistributed anytime. People can give them to family and friends when they are finished reading the catalogs. Other promotion print mediums like posters sometimes can not be given to people this way.

Visual and textual advertising combined

In addition endurance, color catalogs are basically a union of visual and textual content. The fundamental selling point of catalogs is their skill to display how a product or service looks like, while still being able to explain various details about it. Short term marketing tools like fliers or brochures, do not have the enough area to contain all the information that a catalog can easily carry. So, this means that you can design a layout that has enough textual and visual information to encourage a potential customer to buy any of your products.

Easily adaptable for mail

Another advantage to catalogs is that they can be mailed through the postal service. There are special catalog envelopes that you can obtain which can hold your catalogs through the whole postal process. Most postal services around the world recognize catalogs as legitimate mail, so they acknowledge them as light packages. Posters and other promotional materials like it are not as adaptable to mail as catalogs.

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Learn Voice over Training from Industry Professionals

Saturday, December 12th, 2009

EdgeStudio.com is one of the busiest production studios in existence. EdgeStudio.com also runs one of the country’s best voice over training programs and are known for hiring their own voice over training pupils. This gives anyone trained in the EdgeStudio.com voice over training program a distinctive advantage in the voice over talent industry. EdgeStudio.com is a VoiceSTA certified voiceover studio that has accumulated over 1,000 clients and completed over 8,000 voice over jobs in it’s over 20 years of experience. Edge Studio has offices in New York City, Washington, DC and Connecticut, but also features an innovation method of voice over training: tele-training. In a day and age where more and more people telecommute in order to affectively preform their jobs, voice over work does not stray from the telecommuter pack, with most jobs being produced via telephone.

Case in point, the voice over training program offered by EdgeStudio.com is divided into four phases: Getting Started, Get a Demo, Get Customers and the Profesional phase. EdgeStudio.com also offers “ala carte” voice over training methods available for anyone who simply would like to polish up on specific areas such as speech patterns. Maybe most impressive, any students opting to initiate their voice over careers with EdgeStudio.com are given an all-inclusive experience featuring career guidance, candid assessments of their work and personal voice over coaching. With training available in this innovative medium, students are prepared for real-world experiences as tele-training takes advantage of technological connectivity to provide top-notch voice over training to those who do not live on the Eastern seaboard.

Consensus Group Buys Standard Chartered HQ

Wednesday, April 1st, 2009

Consensus Group’s Vincent Tchenguiz has recently been offered the sale for £200m the Standard Chartered building at 1 Basinghall Avenue in London. This 200,000 square metre commercial building is currently owned by a Middle Eastern Company who bought it for £120m back in the fall of 2005.

The building is currently rented out for £10m per year. Originally bought from the City of London Unit Trust, it then went on to be the object of a £170m deal on sale and leaseback to the Sloan Capital company, a real estate development company working for the tycoons of the horse racing industry.

This purchase will be the first one of Vincent Tchenguiz since his purchase of the Rainlodge student hall in Leeds which he bought for £11m.

Not dealing in such high stakes as this though, more businesses are looking to take out leases on the work places they require rather than the rising costs of buying them. A lot of companies have even decided to sell premises that they once owned and move into rented ones. Another resulting factor of this has been the boom in desk space rental, many areas such as Liverpool for example, with declining office space sales are seeing a demand in desk rental (click here for desk space Liverpool info).

The Consensus group has also sold properties in the UK over the past couple of years including, most notably, the Shell-Mex House in London which was bought by the American company, Westbrook for the price of almost half a billion pounds.

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Tuesday, December 30th, 2008

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