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Does search engine optimisation Melbourne have something to do with pay-per-click advertising? Yes it does. For search engine optimisation purposes, you can test some keywords and use them in pay-per-click advertising. But it does not necessarily mean that when you have pay-per-click advertising, you are doing well in search engine optimisation. Pay-per-click campaigns do not provide you with direct benefits in optimisation to instantly out you in a high rank with search engines like Yahoo and Google.
There is no benefit in it for Google or any other search engine to have that kind of concept or rule. If it were to be that way that pay-per-click influence search engine rankings, then it would be chaotic. Try doing a search on a specific keyword and see the sponsored listings for the site. As you can see, most advertisers do not have matching organic listings.
Pay-per-click campaigns can only be used as a testing ground for using specific keywords to use in search engine optimisation. You can test a certain keyword’s popularity by choosing an appropriate keyword for your site, implementing that on a pay-per-click campaign, and use it on a different landing page. By doing this, you can easily determine whether a certain keyword is advantageous or not.